In private beta · onboarding clubs by invitation

A new way to
run your club.

We’re quietly rebuilding how soccer clubs are run — and onboarding a small group of clubs by hand. If the admin is swallowing your season, let’s talk.

By invitation
we onboard every club by hand — for now
Why clubs talk to us

The admin that eats your evenings — gone.

We won’t spell out the whole thing here. The short version: the busywork of running a club runs itself, and you stay in control.

01

Less busywork

The repetitive admin of a season — the chasing, the reminders, the reshuffling — stops landing on you.

Handled for youdaily
02

Everyone in sync

When something changes, the right people just know. No group-chat relay, no dropped balls.

One source of truthlive
03

You stay in control

Nothing happens behind your back. You approve what matters in a tap — and see exactly what was done.

Your call, alwayson tap
04

The whole club, together

One place for every team, coach and family — instead of ten spreadsheets and five apps.

All in one placealways
05

Game day, sorted

The details that used to be a Friday-night scramble are simply ready when you need them.

Ready before kickoffmatchday
06

Time back for the game

The point was never the software. It’s the evenings, weekends and focus you get back.

Why we built it
How it works

You approve. It handles the rest.

We’ll walk you through the how on a call. The feel of it: the work shows up already done, and you just decide.

01

It keeps up with everything

The changes, the messages, the who-owes-what — quietly tracked for you, so nothing slips through.

02

It does the legwork

The reminders, the reschedules, the follow-ups — drafted and ready. Never sent without you.

03

You just say yes

One tap and it’s handled — for every team and every family. We’ll show you the rest on a call.

An early look

A glimpse of what your mornings could look like.

We keep most of it behind the curtain for now. The idea: open the app to a short list of things that need you — and a quiet list of what’s already done.

Needs you
A short stack of decisions, each with its source and one tap.
Done for you
A quiet, timestamped list of everything already handled — undo any of it.
9:41
Good morning, MariaTuesday, June 9 · 3 teams play this week
MS
Needs you2

Field 2 is closed Thursday

from the league's email · 2:31pm
Found Field 4 free 5–6:30pm. Drafted a move notice to U-11 Hawks + U-12 Falcons.
Will send by SMS to 28 families
⚽ Hawks & Falcons: Thursday practice moved to Field 4 (not Field 2), same 5pm time. Map: maps.app/f4

Coach Mike can't make Thursday

from Mike's text · 8:02am
Dana and Priya are both free Thursday and certified for U-10. Dana subbed for Mike twice this spring.
Done for you
Chased 4 unpaid spring fees by text9:00am
Reminded Coach Lena: cert renewal due in 14 days9:00am
Saturday field grid posted to all coachesMon
Who it’s for

Built for the people who run the club.

Directors, coaches, families and players each get exactly what they need — and nothing they don’t.

Run the whole club
Directors

See the whole club at a glance and approve the week in a few taps — without living in your inbox.

Pitch-side
Coaches

Thirty-second sessions between drills. The team admin, quietly off your plate.

One app
Families

Everything in one place — no texts to chase, no second app to install.

Ages 10–17
Players

A warm little home that nudges, never nags.

Work with us

We onboard every club ourselves.

No sign-up form, no free trial to figure out alone. While Touchline is in private beta, the founder sets it up around your club personally.

01

A 20-minute call

No pitch deck. We mostly listen — how your club runs today, and where the time goes.

02

We show you the rest

The parts we keep off the website. You’ll see exactly how it’d work for your club.

03

If it’s a fit, we set you up

While we’re in beta, the founder onboards every club by hand — built around how you already work.

Book a meeting with the founder
20 minutes · we’ll come prepared · no obligation
Questions

What clubs ask us first.

A new way to run a soccer club. We’re still in private beta, so we’d rather show you on a quick call than spell the whole thing out here.

Let’s talk.

We’re onboarding a small group of clubs in private beta. Book 20 minutes with our founder and see what a new way to run your club feels like.